Carlos Julio Caicedo Ortega — Founder, Educator & Soccer Coach

Education, sport, and a new beginning

My name is Carlos Julio Caicedo Ortega. I am 42 years old, born in Tuluá, Valle del Cauca, Colombia, and raised in Bugalagrande. I have been a sports coach since I was 19 and have dedicated my career to education and athletic development since 2003.

My bachelor’s degree is in Basic Education with an emphasis in Physical Education, Recreation, and Sports. This foundation taught me to understand coaching as an educational process: getting to know people, recognizing their needs, and setting goals that reflect their abilities and circumstances.

One of the most meaningful moments of my career came in 2009, when I placed first among 1,300 teachers from across the country in a national merit-based competition to enter public education. I received a presidential commendation for this achievement—a recognition I remember with gratitude and one that strengthened my commitment to teaching. In 2010, I entered public service as a teacher, with the responsibility of turning that opportunity into work that served my students.

The recognition also brought a 50% scholarship for an international postgraduate program at Universidad Internacional Iberoamericana in Puerto Rico, United States. In 2017, I completed my Master’s in Physical Activity: Training and Sports Management, expanding my knowledge of planning, coaching, and managing sports programs.

My journey was also shaped by displacement caused by violence. In 2023, I arrived in the United States, where my family lived, to begin a new chapter as an educator and as a person. I brought years of experience and a willingness to learn from a new environment.

In 2024, I began working as a middle school Spanish teacher. That year, my players and I shared an important achievement: an undefeated soccer championship. It was a valuable experience in teamwork, consistency, and shared learning.

That achievement opened the door for me to work in 2025 as an assistant coach for a boys’ high school soccer team. The team had gone five seasons without winning a conference game. Through the efforts of the players and coaching staff, we qualified for the 6A state tournament. I am grateful to have contributed to that process.

In 2026, I took on the challenge of coaching a girls’ soccer team that, according to the school’s known history, had never won a 6A conference game. My commitment begins with building a foundation: listening to the players, strengthening their skills, organizing training, and working alongside them toward new goals.

I currently serve the Little Rock School District as a Spanish teacher and soccer coach. I continue to complement my experience with NFHS certifications and cardiac care training for K–12 school settings.

On January 9, 2026, WeWoN Smart Sport Solutions LLC was founded to connect my educational and coaching experience with tools that support planning, athlete organization, and training follow-up. To me, the combination of uppercase and lowercase letters in WeWoN evokes the silhouette of the Arkansas State Capitol in Little Rock and the place where I am building this new beginning.

Experience has taught me that every athlete, team, and institution needs a different approach. Through WeWoN, I want to contribute my education, practical experience, and willingness to keep learning to support sports programs with responsibility, clarity, and respect for people.

My coaching philosophy

I believe we can always give more: more commitment, more care, and more honest effort. For me, dedication, sacrifice, and integrity are the foundation of sporting achievement. There are no shortcuts.

Becoming an educator and coach means choosing a path of responsibility toward others. I strive to honor that choice through consistent work, continued learning, and respect for every athlete’s development. This is the philosophy I bring to WeWoN.

We Learn. We Train. We Won.